Advertising and Marketing 101: Using Humor
Let's face it -- using humor in advertising works - and it works really, really well. When done right, it is a guaranteed success as it not only entertains the viewers but also makes them remember the advertised product. Many of the big Advertising agencies use constantly humor in their ads. Who can forget the Budweiser Frogs and Wendy's "Where's the Beef" on television. And the VW Bug intro campaign was a great one in print. There are even more internet advertising samples out there.
The Art of Advertising is all about getting attention. And usually the best ways to do that is by using strong visuals like: sex, catchy headlines, and humor.
You know the phrase: SEX SELLS! Well, just like that, FUNNY SELLS too (hey, that's the name of our site:-)! Humor in Advertising is perfect for getting attention. It can be specific, targeted and universal (which I believe is the best type of humor there is)!
Advertising humor is extraordinarily effective when used properly. Your potential clients will actually LOOK FOR your ads, and talk about them if they are good, even use them as VIRAL MARKETING on the Internet (sites like YouTube are perfect for that). But there are rules about using humor in advertising to represent your company, and following them is probably a good idea.
It's well known that people like funny things. They tend to relax and pay attention when they know you have a sense of humor. It puts them at ease, and it creates a more comfortable and positive image for your company. It makes you easy to approach, and easy to remember.
There are many Large, not-so-large and small full-service Advertising Agencies you may contact if you want to get your business to the next level. There are, however, a number of "specialty" agencies which specialize in just one area of the full service agency. Much of the advertising created and placed by such â??boutiqueâ? advertising agencies has generated exciting results in Canada (Canadian advertising rates are generally more economic than those in the U.S).
If you really want to make your company stand out, I recommend trying out FUNNY SELLS ADVERTISING (www.funnysells.com), a Vancouver based Advertising agency that specializes in using humor in advertising. They have an impressive list of services -- from Brand Identity (Logos, Mascots), Print Advertising (Postcards, Magazine Ads, Posters, etc.), Outdoor Advertising and TV/Animation to Internet Advertising and Web Design.
FUNNY SELLS ADVERTISING AGENCY (http://www.funnysells.com) -- their prices are reasonable, turn around times are fast and they are easy to deal with.
Good luck!
Dessy Oundian is the marketing Guru behind etoon.com -- one of the
largest searchable cartoon databases in the world. Find T-shirts and
other custom apparel, get information about licensing our cartoons or
send free e-cards.
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